Case Study · Bomee Core + Momitalk

Inside Momentos: How a Bilingual Doral Studio Turned Weekly Prenatal Scans Into a 40-Week Subscription

Most elective studios are built around a single milestone scan. Momentos was built around all of them — week 5 through week 40, in English and in Spanish, with a heavy education-first wrapper around every visit. Bomee Core and Momitalk gave the studio something it had needed for years: a single, durable place for each family's full pregnancy archive that scales without scaling staff time.

Doral, FL Published May 2026 Bilingual prenatal studio Week 5–40 care model

At a Glance

+41%

Repeat-visit conversion, six months post-deploy

~13 hrs

Front-desk admin reclaimed per week

2.4x

WhatsApp gallery shares per session

Per-visit USB handoffs since January

Based on owner-reported figures over a six-month period (Nov 2025 – Apr 2026). Repeat-visit conversion compares the percentage of week-5–12 clients who returned for three or more follow-up scans, pre-deploy vs. post-deploy. WhatsApp share rate measured via the Momitalk admin dashboard's share-channel breakdown.

Background

Momentos operates out of a single-suite studio in Doral, Florida — a community roughly fifteen minutes from Miami International Airport with one of the largest concentrations of Spanish-speaking families in the country. The studio's owner, Ynes Omana, opened Momentos with an explicit thesis that the rest of the elective ultrasound market was not built around: that a pregnancy is not one milestone scan, it is forty weeks of unanswered questions.

The Momentos care model reflects that thesis. Families do not book a one-off 3D/4D session — they book into a weekly-or-bi-weekly cadence that runs from week 5 through week 40. Every visit is structured around an information handoff: what the baby looks like this week, what is developing, what the mother should be paying attention to in her own body, what to ask her OB at the next appointment. Bilingual delivery is built into every session.

By late 2025, the studio was running roughly 320 to 380 visits per month, weighted toward shorter check-ins in the first and second trimesters and longer 3D/4D sessions in the third. A meaningful slice of clients were on their third or fourth consecutive pregnancy with Momentos. The visit cadence was the studio's product, and it was working.

The delivery layer underneath that product, however, had become the studio's largest source of friction. Every visit produced media. Every visit triggered a handoff. The math compounded fast.

The Problem: A Weekly Studio With a One-Off Delivery Model

Most elective studios export to USB once per family. Momentos was exporting to USB, or to email, or to WhatsApp, several times per family over the course of a 40-week relationship. The per-session friction was small. The per-family friction was enormous.

The "where is last week's video?" call. A frequent visitor's gallery lived in fragments — some on a USB, some in a WhatsApp thread that scrolled past, some in an email her mother-in-law forwarded somewhere and lost. The studio's front desk fielded several of these a day.
WhatsApp was the de facto archive — but it wasn't an archive.Doral families lean heavily on WhatsApp for family communication. The studio started sending clips directly via WhatsApp to keep up. The clips were auto-compressed by the platform, expired off old phones, and could not be searched for later. There was no single durable copy.
Information was getting separated from media. The studio's value was as much in what Ynes told the mother during the scan as in the images themselves. That narration had nowhere to live alongside the clip. Mothers were effectively losing the explanation a week after each visit.
Front-desk hours were being spent on the wrong work. The studio's bilingual front desk was spending an estimated thirteen hours a week on "re-send last week's video" requests and follow-up clarifications — time that should have been spent on intake, scheduling, and the in-room handoff.

The studio's product was a 40-week relationship. The delivery model assumed every visit was the last one. The mismatch was showing up as repeat-visit attrition that the team could not fully explain.

The Solution: One Durable Pregnancy Archive Per Family

Momentos deployed Bomee Core in November 2025. The studio operates a single Samsung HERA W10 scanner. The hardware install was completed during a single half-day on a Sunday between scheduled visits. The Core's HDMI capture and barcode handoff slotted cleanly into a workflow the front desk had already standardized.

The configuration the studio chose, however, was specifically tuned to the weekly care model:

One Momitalk archive per family, persistent across visits. Every visit appends to the same gallery rather than creating a new one. The mother opens the app once and sees week 5, week 9, week 14, week 22 — every visit, in order, in a single timeline.
Bilingual visit notes attached to each clip. The studio uses the Momitalk admin's per-clip note field to attach a 30-to-60-second Spanish or English summary of what the mom saw in the scan — what developed that week, what to watch for, what to ask her OB. The note travels with the clip.
WhatsApp-native sharing on top of Momitalk. The studio kept its customers' preferred share channel. Each clip in Momitalk surfaces a single-tap "share to WhatsApp" — the link opens in the family's WhatsApp thread, but the durable copy stays in the studio-branded archive.
Next-visit reminder inside the gallery. Three days after each visit, the mom sees a "your next recommended check-in is in N days" prompt inside the Momitalk feed itself. The prompt is configurable per care plan and is the single biggest contributor to the studio's repeat-visit lift.

The per-visit USB handoff was retired in January 2026. The studio still issues a printed photo strip at each milestone visit — that has always been part of the Momentos product — but the digital handoff is entirely Momitalk.

The Results

Six months in, the studio's owner-reported numbers converge on a single insight: the durable archive was the product the weekly care model had been missing all along.

Repeat-visit conversion up 41%. The percentage of first-trimester clients who returned for three or more follow-up scans climbed from roughly 38% to 54%. The studio attributes the bulk of the lift to the in-gallery next-visit reminder. The bilingual visit-notes feature is a secondary but meaningful contributor.
WhatsApp gallery shares per session up 2.4x. Pre-deploy, the studio could not measure share volume directly. Post-deploy, the average Momentos session generates 4.1 outbound WhatsApp shares — versus an estimated pre-deploy baseline of 1.7. The studio sees this as the clearest signal that the durable archive is being used.
~13 hours of front-desk admin reclaimed per week. The "where is last week's video?" call effectively stopped. Front-desk capacity was redeployed to intake calls and scheduling outreach — directly raising the studio's booking throughput.
USB SKU spend zero. The per-visit USB line item, which had been the studio's third-largest operational expense after rent and scanner servicing, disappeared from January onward.
Net Promoter Score up 11 points. The studio's post-visit SMS survey moved from a six-month average of 78 to 89. Spanish-speaking respondents showed the largest lift, which the studio attributes to the bilingual visit-notes feature making the studio's expertise re-readable at home.

"The biggest change is that mothers are coming to their next visit already prepared," Ynes said. "They have already watched the previous week's clip, read what I said, shared it with their husband on WhatsApp. They walk in with questions. That is the relationship I wanted Momentos to have."

"This app has been very useful for me because sending the video and images right at the end of the session saves us time. And they leave satisfied with their study right on their phone, ready to share with family."

— Ynes Omana, Owner of Momentos (Doral, FL)

Operational Takeaways

A studio built around a weekly care cadence needs a delivery model that recognizes the cadence. One persistent gallery per family beats N one-off USB handoffs every time.
Bilingual studios benefit disproportionately from attaching visit notes to clips — the studio's expertise stops getting lost in translation between the room and the home.
WhatsApp is a share channel, not an archive. Pair it with a durable, studio-branded gallery and the share rate goes up while the "where is last week's video?" call goes away.
Next-visit nudges work best when they live inside the gallery the mom is already looking at — not in a separate email she will not open.

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